THE ASSOCIATION'S MEMBERS
The Coral Reef Hotels Association is made up of hotels which value healthy coral reefs and clean clear waters near their hotel as the most essential asset for vibrant marine life, our climate and sustaining guest enjoyment, and their business, in the long term.
Membership of the association is automatic for hotels marketed on coralreefhotels.com, a booking channel for those travellers with a serious interest in contributing to vibrant reefs, clear clean blue waters and healthy oceans.
A plaque indicating association membership may be used by each hotel at its entrance and/or reception.
Coral Reef Hotels Association members invest in blue oceans and reef regeneration and engage their guests for the benefit of enriching their stays and the reefs at the same time.
Member hotels also jointly benefit from having a unified global voice and see a presence on the world stage in support of the ecological efforts already being made by the nations and regions where they are located.
ORIGINS AND MISSION
MISSION
Our mission is to protect and regenerate reefs through staff and guest engagement and build on the work already being done at reef-side hotels. Additionally, we are dedicated to bringing unique guest-facing technology to members.
With so many reef-regeneration projects around the world, it proved difficult for us to choose one to support with relevance to hotels in so many diverse locations.
Instead, we are lending our support to the development of an app designed to provide guests with ultimate safety and comfort through the provision of real-time actionable data for their time on the beach, beside the pool and in the ocean.
ORIGIN
The Coral Reef Hotels Association was incubated at The Going Blue Foundation - a UK registered charity originally founded by sustainability expert Susannah Stewart, leading marine scientist Prof. Roberto Danovaro and blue innovator Allard Marx.
Active in oceanic regeneration since 2010, the Foundation pioneered the attribution of monetary value to the damage caused by marine pollutants taken from one source at a time. (i.e. factory, port, company, ship etc). The resulting aquatic equivalent of the carbon footprint, dubbed 'acquatrail', was first presented at the most senior sustainability level of corporates like Shell and IBM in 2012.
The first application of the acquatrail was a comprehensive study of the monetary value of marine damage caused by cruise shipping in the Caribbean.
Marine Positive, a system to assist sources of pollutants to diminish their marine pollution acquatrail and subsequently to ultra-offset (over compensate) this with oceanic good works, soon followed.
Subsequent to this, the foundation developed Corabón, a blue print for island actions to diminish ocean pollution. This innovation was widely lobbied to island nations' presidents and governors and surely paved the way for such later initiatives as Island Innovation.
